MEET YOUR TEACHERS
KEN COLEMAN
Ken Coleman is America’s Career Coach, the national bestselling author of The Proximity Principle and From Paycheck to Purpose, the nationally-syndicated radio host of The Ken Coleman Show and Ramsey Personality. Pulling from his own personal struggles, missed opportunities and career successes, Ken helps people discover what they were born to do and provides practical steps to make their dream job a reality.
ANDY HIGH
Andy High serves as Senior Digital Marketing Officer where he leads all digital marketing specialty areas at Ramsey Solutions. Marketing is one of the most deeply human experiences- combining psychology, creativity, and innovation. With 20+ years in the industry, Andy is an expert instructor in one of the fastest growing and highly sought-after career paths.
WHAT YOU'LL LEARN
Unpacking the Marketing Funnel
- What is Digital Marketing?
- Marketing Funnel and Value Exchange
- Top of Funnel
- Middle of Funnel
- Bottom of Funnel
Curiosity
- Defining Curiosity
- A Deeper Understanding
- Asking the Right Questions
- Ways to Improve Curiosity
Basic Principles of Marketing
- Audience
- Product
- Market
Adaptable
- Defining Adaptable
- Willingness to Adapt
- Shift & Pivot
- Ways to Improve Being Adaptable
Research & Analysis
- Data-Driven Decisions
- Marketing Plan
- Marketing Path
- Testing & Optimization
Marketing Channels
- Search
- Social Media
- Advertising
Publicity
- Publicity/PR/Partnerships
- Website Flow
Collaboration
- Defining Collaboration
- Working with a Team
- Collaboration on the Front End
- Ways to Improve Collaboration
WHAT YOU'LL GET
Flexibility
Digital Marketing 101 was designed for busy professionals. Instructional videos and activities are available for you to complete at your own pace. Most students take 6-8 hours to complete the course.
Application
Ken and Andy teach based on practice, not theory. You'll learn principles used every day at Ramsey Solutions and participate in activities that you can immediately apply to your work.
Resources
Digital Marketing 101 includes a downloadable workbook with easy note-taking. You'll be able to use it as a quick-reference guide while you're crushing your digital marketing goals!
Certificate
You'll earn a Ramsey Career Academy Digital Marketing 101 digital certificate of completion after you finish the course. You can share it with your employer and social channels like LinkedIn.