How to Get Health Insurance

Figuring out how to get health insurance can be super stressful. So many options, so little time. But you know you need it—you just might not know where to start.

Don’t worry! You’re on the right track. A solid health insurance plan is one of the best defensive strategies for your finances. In fact, 41% of Americans have some kind of medical debt—but you’re taking steps to stay ahead of that.¹

We’ll show you how to get health insurance so you can make sure you and your family are covered.

Let’s go!

1. Employer-Sponsored Group Plans

The best place to start when you’re looking into how to get health insurance is with your workplace. Employers offer health insurance benefits to their employees as a way to attract and keep good talent. Plus, companies with over 50 full-time workers are required to offer health benefits to comply with the 2010 Affordable Care Act (ACA).

Group health insurance plans through your employer can be cheaper for two main reasons: 1) employers get a discount by buying in bulk (just like when you’re buying that 24-pack of paper towels), and 2) the employer often shares the cost of coverage with their employees.

Check with your friendly human resources department to find out what kind of health insurance plans your company offers, like a health maintenance organization (HMO) plan or preferred provider organization (PPO). If your employer offers a high-deductible plan, you can also start a Health Savings Account (HSA). HSAs are tax-advantaged accounts you can use to pay for medical expenses tax-free now and in the future. You’ll also have the option to add your spouse or children to your employer’s plan (so you’re covered when little Johnny breaks his arm falling off a trampoline—those things are death traps!

Certain professional organizations and unions also offer group plans. So if you’re not happy with your employer’s options, check out other organizations you’re part of. You don’t have to choose your employer’s plan.

2. Government-Run Marketplace (healthcare.gov)

Now, what if you get sticker shock looking at the price tag of your employer’s plan? Don’t throw up your hands just yet. You can still figure out how to get health insurance.

You’ve heard of healthcare.gov—the government-run marketplace? The marketplace was created after the ACA bill and is another great option to find plans from multiple insurance companies. But you can only get coverage during the open enrollment period—unless you’ve had certain major life events. (For most states, open enrollment for 2026 coverage begins November 1, 2025, and ends December 15, 2025.)

Go to healthcare.gov and plug in your zip code. (You can also enroll by phone.) The website will guide you through the process or point you toward state marketplace options. You can also see if you qualify for Medicaid, tax subsidies or, if you have kids, the Children’s Health Insurance Program (CHIP). These are only available through the marketplace.

Marketplace plans are grouped into categories for different types of health care plans: bronze, silver, gold and platinum. (Catastrophic plans are also available for some people.) Each category is based on how you and the plan share medical costs.

3. Options if You’re Self-Employed

If you’re self-employed, you’re your own boss, so you’ll need to get yourself coverage.

Start with the marketplace. Depending on your income and family size, you could get some of those tax credits to lower your premium.

Next, keep in mind you can always buy health insurance straight from insurers (more on that in a bit).

And you might qualify for a self-employed health insurance income tax deduction. This would allow you to deduct 100% of your health insurance premiums from your adjusted gross income when you file your income taxes every year. But the tax break doesn’t apply to small businesses—only individuals.

4. Health Insurance if You’re Unemployed or Retired

If you don’t have a job, you can still get health insurance. You can go through the marketplace, or you might qualify for Medicaid, CHIP or Medicare. You could also look into joining a spouse’s plan—or a parent’s plan if you’re under age 26.

If you recently left your job, check out COBRA health insurance. (COBRA stands for Consolidated Omnibus Budget Reconciliation Act.) COBRA allows you to keep your previous employer’s health coverage for up to 36 months.² But it’s usually more expensive since your employer won’t be paying part or all of the premium anymore.

If you’re retired and over the age of 65, you can get Medicare. Medicare is a health insurance program run by the government for those age 65 and older. If you’re retired but not yet 65, you’ll still be able to get insurance on the marketplace.

5. Buying From Health Insurance Companies

Some people don’t realize this, but you can also get coverage directly from health insurers. Not all insurers are on the healthcare.gov marketplace, so you might be able to find better options this way. Just make sure you understand what you’re signing up for. (This is why we recommend working with an independent health insurance agent who can shop for you and explain what you’re paying for.)

And if you’re between jobs, or you retired early and aren’t old enough for Medicare, you could go with short-term health insurance. These policies last 30 to 90 days but are usually pricier and offer less coverage than other plans.   

6. Online Health Insurance Exchanges

Health insurance exchanges are private “marketplaces” set up online by brokers where you can compare and buy policies. They’re separate from the government-run marketplace and offer resources to make sure you get the plan you need. But be warned. These private-run exchanges are commission-based, so the plans you’re shown might not be the best for you.

7. Health Care Sharing Ministries

Health care sharing ministries are when a group of people get together and pool their money together to share medical expenses. They’re not technically insurance, but they can be a good option if you’re healthy with no dependents.

It’s like this: Everyone puts $300 a month in a bucket. Then when someone has a health emergency, the plan administrators pull money from the bucket to cover that family’s need.

There is some fine print though. Health care sharing ministries sometimes have restrictions on what they will cover. And they’re not regulated by the ACA, so they don’t have to cover preexisting conditions.

8. Work With an Independent Agent

If you opt out of your employer’s plan, or you’re just exploring your options, one of the best ways to get health insurance is to use an independent agent—like our friends at Health Trust Financial. Independent agents are not captive to a certain insurance company, so they don’t have a financial interest in pushing certain plans on you (no one likes to be pushed). They can look at your specific needs and shop for you to find the best coverage.

How Much Does Health Insurance Cost?

Now that you know how to get health insurance, let’s see how much health insurance costs. Brace yourself . . .

The average American family paid $6,296 in 2024 for employer-sponsored health insurance. The total cost of annual premiums (employer and employee) in 2024 for employer-offered family coverage rose 6% to $25,572. And the average deductible was $1,787 for single-coverage plans with a general annual deductible.³

And if you’ve wondered lately if health insurance is getting more expensive, you’re not wrong. We hate to be the bearer of bad news, but the trend is moving in the wrong direction. Over the last six years, the average family premium went up 24%.⁴

Even though it’s expensive, health insurance is still the best way to pay for medical expenses. And it’s a good shield against budget-busting health care bills that could set you back from achieving your goals.

Quick tip: While open enrollment happens every year, at least a few of the details change each go-around—so pay attention! You may be leaving money on the table if you don’t know what to look for.

If your employer offers extra insurance benefits such as identity theft or long-term disability, take advantage of them! And if they don’t, shop around for your own coverage. Just steer clear of gimmicky policies like cancer insurance or whole life—they’re built to make money for the seller, not help you.

We want to see that money in your wallet, so we’ll say it one more time for those in the back—opening an HSA can be a great way to save on taxes and help you cover expenses your health insurance doesn’t. Not HSA-eligible? No problem. You can still find ways to save by qualifying for a tax credit or just making some smart health and lifestyle changes.

We know that was a lot to take in, but if you’re ready to get health insurance, here are a few things you can do right now to get the right coverage in place.