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SmartDollar and Securian Team Up to Offer Behavior-Changing Financial Wellness Employee Benefit

FEBRUARY 18, 2018

SmartDollar and Securian Team Up to Offer Behavior-Changing Financial Wellness Employee Benefit Solution

NASHVILLE, Tenn. -- All existing and prospective Securian group insurance and retirement plan employer customers can now affordably help their employees take control of their personal finances through the popular SmartDollar financial wellness program.

Securian Financial Group, the third-largest direct writer of group life insurance in the United States1, and SmartDollar have entered into an agreement allowing Securian’s employer customers to add the financial wellness solution to their suite of employee benefits.

“With its reputation for exceptional customer service and impressive roster of employer customers, Securian is an ideal company for SmartDollar to team up with to improve the financial health of more Americans,” said Brian Hamilton, vice president of SmartDollar. “Employees want to be better with their money, but they don’t know where to begin. SmartDollar gives them a step-by-step plan to eliminate debt and free up their largest wealth-building tool: their income. When people have a plan and see it working, they have less stress and are more productive at work.”

SmartDollar is a holistic financial wellness program famous for its “7 Baby Steps” to financial health. Participants learn from personal finance experts and best-selling authors. With a simple and clear plan, motivating and inspiring content, and 24/7 online access, SmartDollar is designed to produce lasting behavior change—teaching participants how to get on a budget, save for emergencies, live on less than they make and save for their future. The average SmartDollar users pays off over $9,400 in debt and saves more than $6,100 in the first year of participating in the program.

“We are excited to bring this behavior-changing financial wellness solution to our customers,” said Bruce Shay, Securian’s executive vice president in charge of institutional products. “Personal financial stress is a major issue in America impacting employees not only at home but at work, too. Recognizing this problem, employers are increasingly offering benefit solutions to help. We believe SmartDollar’s demonstrated ability to help participants change their financial behavior will resonate with employers and employees alike.”


SmartDollar is a financial wellness program that educates, inspires and empowers employees to proactively take control of their money and get on track for retirement. The mission of SmartDollar is to help participants change their behavior toward money and, in turn, use their largest wealth-building tool, their income, to save and invest instead of paying consumer debt. SmartDollar is offered as both an online and mobile-friendly program and is available to companies of all sizes.


Since 1880, Securian Financial Group and its affiliates have provided financial security for individuals and businesses in the form of insurance, investments and retirement plans. Now one of the nation’s largest financial services providers, Securian is the holding company parent of a group of companies that offer a broad range of financial services.

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1. Direct group life insurance in force as of December 31, 2016 on a consolidated basis as reported in the Annual Statement Policy Exhibit State Pages. Source: SNL Financial LC. This statistic reflects the insurance affiliates of Securian Financial Group, Inc., Minnesota Life Insurance Company and Securian Life Insurance Company.