Get expert insights delivered straight to your inbox.

Skip to Main Content

Duck Dynasty’s Willie Robertson on Faith, Family and Good Business

Willie Robertson likes to call himself a redneck just having fun. But don’t be fooled by that ZZ Top beard, good-old-boy grin and head-to-toe camouflage. Because behind that facade lies an extremely intelligent businessman. Robertson is the CEO of Duck Commander, a company that manufactures top-of-the-line duck calls, and the star of Duck Dynasty, one of America’s most highly rated shows.

Willie spoke with Dave about his family’s multimillion-dollar company, their hit TV show on A&E network, and business in general. It proved to be one of Dave’s most popular interviews on The Ramsey Show.

Willie Robertson In the Beginning

The odds that the Robertsons would become super successful seemed slim to none. But the clan from the bayou of West Monroe, LA, had two secret weapons: None of them were afraid of hard work. And giving up? Not in their vocabulary.

Duck Commander was the brainchild of Willie’s father, Phil, who realized he could whittle a better duck call than you could find at any store. Despite dismal sales the first year and barely being able to feed his family, he never once thought of giving up. His kids, including Willie and brothers Alan, Jase and Jep, worked right alongside him.

“My dad would always say, ‘Boys, we are going to sell a million dollars’ worth of these duck calls one day,’” Willie says. “We really didn’t have any option at the time, so it sounded like a great idea to us. We were the employees and were churning them right out of our two-bedroom house right there on the river.”

Slowly, the business began to prosper. The duck calls led to hunting videos, followed by a show on the Outdoor Channel. “We got a pretty good grassroots following from hunters, duck hunters and waterfowl guys around the country,” Willie says. “We started making T-shirts and hats and kept growing.”

About a decade ago, Willie took over as CEO. It was the perfect choice, says his dad, since Willie was the only one with a business degree and was a natural salesperson too. As a youngster, Willie was pulling down around $300 a week selling candy at school—a profitable business until the principal shut him down.

Ready to Level Up Your Business?

Find out your Stage of Business with our free assessment and get resources to help you level up by focusing on the right things at the right time.

Discover Your Stage

Willie Robertson Takes Duck Commander to the Next Level

Willie is credited with taking the business to the next level. Today, Duck Commander is a multimillion-dollar company with a wide array of products in major retail stores across the country. It remains a family business, with 80% of its team made up of relatives. Duck Dynasty only added to its success.

“Business is booming, so we put in a store. What I didn’t factor in was regular old cats would be buying duck calls too,” Willie say with a laugh. “Boy was I wrong.”

Despite their mega success, Willie says the family continues to stick to their roots and remain humble. Their secret weapon? The kitchen table—the spot where nearly every episode of Duck Dynasty ends with a huge family dinner and a prayer. “Faith, common sense, wisdom and values are all things passed at that table,” Willie says. “It’s a lost art and doesn’t need to be.”

Bullseye

You probably thought running a business sounded fun—until you realized it would actually run you. Discover the EntreLeadership System—the small-business road map that takes the guesswork out of growth.

Willie’s wife, Korie, agrees. “I think it’s the most important thing about the show,” she told CBN.com. “Because at the end of the day, it is all about sitting down and thanking God for your blessings, and if we can't do that, then what do we have really?"

 

What's Next: Take Your Business to the Next Level

  • Find out your Stage of Business with our free assessment and get resources to help you level up by focusing on the right things at the right time.
  • Subscribe to The EntreLeadership Podcast for advice that can boost your business no matter what stage it's in.

Did you find this article helpful? Share it!

Ramsey Solutions

About the author

Ramsey Solutions

Ramsey Solutions has been committed to helping people regain control of their money, build wealth, grow their leadership skills, and enhance their lives through personal development since 1992. Millions of people have used our financial advice through 22 books (including 12 national bestsellers) published by Ramsey Press, as well as two syndicated radio shows and 10 podcasts, which have over 17 million weekly listeners. Learn More.

Related Articles

how to lead an effective strategic planning meeting
Business

How to Lead an Effective Strategic Planning Meeting

A solid strategic planning meeting includes an icebreaker, time to create your desired future statement and defining objectives, discussion and action items.

EntreLeadership EntreLeadership
what is a BHAG (big, hairy, audacious goal)?
Business

What Is a BHAG (Big, Hairy, Audacious Goal)?

A BHAG—or a big, hairy, audacious goal—is a clear, compelling goal that seems unreasonable, but you believe you can achieve it. Look at some BHAG examples and learn why these goals matter.

Ramsey Solutions Ramsey Solutions
Accept