You could win $5,000! Enter our giveaway.

Skip to Main Content

The Two Things You Need to Know About People

When I am out in public and someone recognizes me (which does not happen that often by the way!), I hear the same thing pretty often. It’s a funny compliment but it’s one of my very favorites. My new friend often says, “I feel like we are best friends!” And since it’s my personal life goal to make everyone my best friend, I feel very happy with this news.

But what they are really saying is, “You get me.”

And in business and life, isn’t that one of the best things we can hear from those people we exist to serve? “You get me.” Connection. Understanding. Empathy. Trust. Support. What gifts those are in any relationship.

But how do you do that? How do you make your customers or your audience feel like you “get” them?

That’s exactly what I want to teach you in this blog today. If you want to connect with your customers on a completely different and much more meaningful level, you just need to know the answers to two questions.

Does your business have the right insurance? Connect with a local pro to learn more.

I have used these two questions in every single coaching session I’ve ever conducted, in every event I’ve ever spoken at, and in every setting in which I needed to influence or lead others. They are two simple questions, but they give you incredible insight into the audience you want to connect with. If you want to lead a group of people, you need to know:

  1. What frustrates them.
  2. What motivates them.

That’s it!

You need to know what frustrates them. What problems do they have? What pain points do they experience? What fears, challenges, stresses and worries do they have?

You also need to know what motivates them. What fires them up and gets them excited? What is their why? What makes them light up and gets them out of bed in the morning? What makes it all worth it for them?

When you know what frustrates your audience, you can speak to that. This is where you can highlight the problem and you can demonstrate empathy, understanding and compassion. You can offer help, solutions and support.

When you know what motivates your audience, you can speak to that also. You can come alongside them and align yourself with their goals and dreams. You can rally with them, cheer them on and champion them in what matters the most to them.

And this goes without saying, but I’m going to say it anyway: This is not a formula on how to manipulate. These questions are a guide for how to connect with, understand and serve others better. You need to always have an authentic desire to serve and a heart to help. These questions are simply tools in your toolbox to help you be more effective in doing that.

What frustrates them? And what motivates them?

That’s the secret sauce to connecting. (And now, if you pay attention, you’ll catch me speaking to these exact things with the audience I lead!)

So as you’re thinking about your customers, start thinking about the answers to these two questions. What frustrates them? And what motivates them? If you can keep that in mind, it will change not only your marketing, sales and customer service, but it can also change your entire relationship with your customers. They may even come up to you when they see you out and hug your neck. But it’s not weird, because even though y’all have never met, you’re totally best friends.


Ready to learn about your customers—including what frustrates and motivates them? Create your Ideal Customer with my Persona Template for free by filling out the form below!




Christy Wright

About the author

Christy Wright

Christy Wright is a #1 national bestselling author, personal development expert and host of The Christy Wright Show. She’s been featured on Today, Fox News, and in Entrepreneur and Woman’s Day magazines. Since 2009, Christy has served at Ramsey Solutions, where she teaches on personal development, business and faith. Learn More.

Related Articles

How to Get Clients

How to Get Clients

9 Minute Read | Business

So you want to get more clients and customers, but you’re not sure how. Maybe you: Are just getting started in business and need to get yourself in front of people Have been in business for years and need more customers in order to grow Already cycled through all your leads and have hit a […]

Christy Wright Christy Wright

How to Hire Employees Who Will Grow Your Business

How to Hire Employees Who Will Grow Your Business

14 Minute Read | Business

Whether you are considering hiring your first employee or thinking about expanding your existing team by adding a new member, you need to consider several factors before you take that step and make that commitment. First, you need to make sure you’re actually ready to hire someone. And then you want to consider different options […]

Christy Wright Christy Wright

Ramsey Solutions Blog

Firing Crazy Customers

2 Minute Read | Business

Having a business can be incredibly rewarding but if you’ve worked with the public for any amount of time, you’ve likely experienced that 10% of your most difficult customers will take up 90% of your time. And when you’re already juggling family responsibilities, a career and the rest of your life, it’s not a good use of […]

Christy Wright Christy Wright