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How to Broaden Your Circle of Trust With Your Clients

Few things in life are as stressful as buying and selling a home. As a real estate agent, you walk clients through emotional highs and lows—often all in one day.

You do what it takes to make their journey to closing as smooth as possible. But the truth is, you don’t have control over every step. Other people are involved in your clients’ home deal. And one frustrating experience can leave them feeling discouraged by the whole process.

There’s only so much you can do, right?

Not necessarily.

A Tale of Two Horses

In EntreLeadership, Dave tells a story about Belgian draft horses.

On its own, a single Belgian draft horse can pull a whopping 8,000 pounds. Two horses that have never met each other can haul 20,000–24,000 pounds when they team up. Train two horses up together, though, and their load capacity jumps to 30,000–32,000 pounds—four times as much as a single horse!

That’s the power of unity.

Of course, you don’t have to be a Belgian draft horse to put unity to work for you. You can use this mighty force to boost your business too. Here’s how.

The Simple Secret to a Stress-Free Sale

Your clients interact with many different providers on their way to a home deal. These professionals may include:

  • Mortgage lender
  • Home inspector
  • Insurance agent
  • Home stager
  • Building contractor
  • Handyman
  • Exterminator
  • Cleaning professional

Some of these folks will put service before sales. But, let’s be honest, some wouldn’t know good service if it smacked them in the face. 

What if you could bring these individuals together to work toward a common goal: to super-serve your clients through every stage of the home-buying or home-selling process?

With strategic alliances, you can.

Strategic Alliances for the Win

Strategic alliances enable you to create a positive—and cohesive—experience for your customers. How? By establishing a network of providers you trust to treat your clients with the same care you would.

The key word here is trust. Everyone on board should work together to make things easier for the customer. If you can’t count on someone to go above and beyond every time, they’re out. The customer’s best interest must come first—no exceptions.

A fine-tuned circle of trust can’t help but spur growth.

  • You team up with industry superstars and send each other your best client referrals.
  • You all join forces to create a smooth path to closing for every customer.
  • Clients are blown away by the whole experience and recommend you—and your strategic partners—to their family and friends.

In other words, serve your customers well, and the business will follow.

Looking to serve more people and grow your business in a meaningful way? The Endorsed Local Providers program delivers quality referrals built on an existing foundation of trust. It’s the next best thing to a personal referral. Apply today!

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Ramsey Solutions

About the author


Ramsey Solutions has been committed to helping people regain control of their money, build wealth, grow their leadership skills, and enhance their lives through personal development since 1992. Millions of people have used our financial advice through 22 books (including 12 national bestsellers) published by Ramsey Press, as well as two syndicated radio shows and 10 podcasts, which have over 17 million weekly listeners. Learn More.

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