Get expert advice delivered straight to your inbox.

Skip to Main Content
Business

Stop Selling and Start Sharing

One of the biggest complaints I hear from my side-business coaching clients is that they don’t like selling.

When I ask them about their marketing and sales efforts, they get all squirmy and say things like, “I’m not a pushy person,” “I don’t want people to feel pressured,” or “I’m not the business type.”

But when I change the question and ask them why they love their businesses, they enthusiastically share their stories.

One woman said she’s always loved music. When she teaches music lessons to young children, she feels like she is engaging part of her heart and helping others.

Another client told me about the joy she feels when she sees newlyweds and young families proudly posting the photographs she took capturing their important milestones.

And a stay-at-home mom explained how her home-based graphic design business allows her to continue to use her professional skills to produce something she’s really proud of for her customers.

As I listened to these side-business owners talk about their talents and gifts, I wanted to buy their products right then and there. And I was just supposed to be coaching!

A sale doesn’t have to be pushy. In fact, some of the best sales happen when you don’t “sell” your business at all.

Just tell your story and share your heart. The sale will naturally follow.

Did you find this article helpful? Share it!

Christy Wright

About the author

Christy Wright

Christy Wright is a #1 national bestselling author, personal development expert and host of The Christy Wright Show. She’s been featured on Today, Fox News, and in Entrepreneur and Woman’s Day magazines.  Learn More.

Related Articles

lead generation for real estate agents
Business

How to Generate Leads in Real Estate

Are you a real estate agent who’s looking to generate more leads? We’ve got seven tried-and-true methods for lead generation in real estate—but they aren’t what you may expect.

Ramsey Solutions Ramsey Solutions
content creator
Business

How to Be a Successful Content Creator

If you are (or want to be) a business owner, you also need to be a content creator! Here’s how to take your content creation to the next level so your business can thrive.

Christy Wright Christy Wright