How to Get Started with Facebook Live

Friends, I am so excited that my friend, social media marketing expert Amy Porterfield, will join us once again at our (nearly sold out!) Business Boutique event in November. Amy is a goldmine of practical information for online and social media marketing. If you can implement even just one thing she talks about at Business Boutique, you’ll see dramatic results in your business! As a little preview, I hope you enjoy this guest post from Amy today…

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Are you ready to absolutely kill it with Facebook Live? Or…do you find it a little scary to get started?

I want you to know that you can absolutely increase your profits using Facebook Live. You just have to get over that initial fear that is holding you back from going LIVE on camera.

Ahem…I do realize this is harder than it sounds for many. HOWEVER, getting in front of your audience is your golden ticket to connecting with them personally and deepening your relationship with them. And, let me tell you, this correlates to larger profit margins – much, much larger.

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For my friend, social media expert Kim Garst, leveraging LIVE video streaming increased her profits by hundreds of thousands of dollars. I want this to happen for you too!

The thing with Facebook Live is that, well, it’s live. And anything can happen. So remember to relax, be prepared, bring your personality and everything will be fine.

Once you see the metrics from your first Facebook Live broadcast, that will be all the encouragement you need to do another and another and another…

In episode #111 of my podcast, Kim shares huge secrets about the free reach of Facebook Live and why Facebook is able to successfully increase your newsfeed presence by 10 times that of a regular post. We also discuss strategies and tips for creating incredibly successful Facebook Live broadcasts, leveraging the extensive reach.

We take a deep dive into:

• What types of content are most useful for Facebook Live
• Which additional social platforms complement your Facebook Live broadcast
• Where your focus should be while you’re live
• How professional or casual you should be
• The ideal cadence and timing for Facebook Live sessions
• Where you’ll find the metrics from your broadcast and how to leverage the results
• How to edit titles, images and posts for your broadcast
• The best strategies for communicating your upcoming Facebook Live to your lists and groups

With these tips, your skill set and confidence will increase. The more Facebook Live broadcasts you do, the better you will become. I have the utmost faith in your ability to kill it!

I love that I took the leap into Facebook Live. The organic reach of these videos blows my mind and it is positively affecting my bottom line. Immediately after the broadcast you can see the metrics.

So check out my podcast and scroll down to episode #111. Take a listen and try out Facebook Live for yourself. It will truly have a tremendous effect on your businesses.